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Newspaper
Evening Huronite
Location
Huron, South Dakota, United States of America
Date
Apr 29, 1932
Page
7
The piece argues that women readers rely on newspapers for all facets of daily life from fashion and social news to home management and child education. It notes millions of letters annually from women seeking advice on health etiquette cooking and personal matters.
A 16 page booklet titled Women Read Newspapers is offered by the American Newspaper Publishers Association. It claims women influence over five billion dollars in apparel and cosmetics purchases and comprise 85 percent of household buying for North America’s 33 million families. It argues newspaper ads reach women effectively and build local relevance.
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