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Newspaper
Evening Huronite
Location
Huron, South Dakota, United States of America
Date
Apr 20, 1932
Page
3
The Huronite reports 450 paid circulation and 5c per column inch ad rates in 1913 with low coverage necessitating costly direct mail. By 1930s circulation expanded, unit ad cost down about 40 percent, direct mail reduced, and news quality and production cost up 500 percent.
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