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Newspaper
Elgin Echo
Location
Elgin, Iowa, United States of America
Date
Dec 27, 1928
Page
3
Two Minute Talks Our Women feature by Miss Au Chinn and Kr Ma of the National Dairy Council. The piece offers a holiday menu for a luncheon, detailing a sandwich loaf, cream cheese frosting, and decorative cookies, with step by step filling ideas and festive touches for a New Year celebration.
The article argues for a 2 to 3 percent of gross sales advertising budget, with exact percentages by retail sector. It cites Harvard and Northwestern figures, lists media options, and stresses budgeting discipline, consistent presentation, and customer experience as keys to turning ads into sales, noting seasonal and population changes. It concludes by urging steady, thoughtful advertising into the Twentieth Century.
The excerpt lists numerous rural residents, including Mr and Mrs Herminy, Mae Hinkel, and the Mattocks family, sick with flu or illness. It notes holiday visits, moves, and relatives in Cedar Rapids, Oelwein, Britt, and Monticello, with several coming and returning from nearby towns. Funeral for John Kennedy held, and Mrs Eliza Boleyn caregiving.
A fragmentary column of quirky aphorisms and garbled quotes discusses appearances and vanity, prices, and aging. It references a girl in a troubling anecdote, notes on language, and a jumble of names and phrases that hint at a cultural collage without clear narrative.
County actions and 4-H club progress are summarized from Payette County Farm Bureau activities. Jim Mrs Ray Rowiann leads girls clubs with sixty three members, fifty four completing the year. County Agent Lodwick shows a Chicago Farm Bureau Federation meeting photo and comments on leadership and progress.
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