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Advertising in hard times should not be cut
The piece argues against curtailing advertising during downturns. It asserts advertising remains the cheapest, most efficient sales tool and can thrive even in low mood, with proper strategy. It cites war and prosperity cycles, urging steady, strong campaigns to gain market share and endure. emphasizes durable brands, and cites Lord and Thomas Chicago as contributors.
MENTIONED IN THIS ARTICLE
Lord and Thomas
S. E
Walash
Madison
Chicago
Claude C. Hopkins