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Macy's Boss Should Save Store From Tahiti Plan
A 1946 letter warns Macy's President Jack Strauss that a housing shortage can drive customers away. It envisions Bob Smith living in the department store from evening to morning, using sections like Furniture and Groceries, with employees aware of his stay. The piece mocks trends and urges proactive action to keep customers loyal.
MENTIONED IN THIS ARTICLE
Jack I. Strauss
Macy’s Department Store
New York, N. Y
Truman
Pennsylvania Avenue
Louis B. Mayer
Jimmy Byrnes
Paris
Los Angeles
Bob Smith
Tahiti
Mr. Strauss
Tropics
National Geographic
Pacific
Dionne
Bob
Jack London
Toa
Macy’s
Taniti
Palm Garden
Dorothy Lamour
Ae Yorvage
Billy Rove