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Newspaper
Dothan Eagle
Location
Dothan, Alabama, United States of America
Date
Oct 31, 1946
Page
14
Horace Schwerin, Army medal recipient, leads a study compiling radio listeners’ likes and dislikes to urge producers to tailor programs. He argues research cannot replace creative talent and that audiences will drive changes, with producers needed to implement them.
Schwerin explains a system where a studio audience of 300 to 600 listens to programs without seeing performers. They rate minute by minute, producing a graph of continuous audience reaction and guiding producers to improve weak spots. An electronic Reactocaster is planned to let listeners mark opinions via punch cards.
Aviation Hall of Fame nominations pour in as the International Aviation Fraternity plans a Miami shrine to honor five new inductees each year. Wright brothers receive top votes alongside Gen. Mitchell Arnold and Doolittle with other selections from Sikorsky Warner and Weather expert George.
Oregon will issue aluminum license plates in 1947 with black numerals on an aluminum background. Previously wartime stickers were used during the war years.
Ralph Lee, a farmer near Racine, reports lights in his barn flickering at night. The cause was a cat playing with a long light cord, puzzling the farmer until the culprit was found.
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