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Newspaper
Dothan Eagle
Location
Dothan, Alabama, United States of America
Date
Oct 03, 1914
Page
2
The new fall collection emphasizes originality with semi fitted and straight line coats and a flare in the coat skirt. Short coats are out with three quarter and longer lengths preferred while skirts feature tunic long forms and pleated, circular, tiered, and ruched designs. Fabrics include gabardines serges poplins novelty worsted broadcloth peau de soie satins velvets and fur fabrics.
The announcement highlights an October 15 opening event with a grand display of millinery ready-to-wear dress goods and silks. It promises hats, garments, and fall fashions from leading New York couturiers, noting delays from alterations but strong sales and praise for the stock and new store.
Advertises multiple fabric deals for Monday only including 36 inch Madras patterns, aprons, all wool serge 36 inch, 54 inch wool Cheviot in Rus sian Green, and Chambray with marked prices. Emphasizes limited time and early store arrival to catch specials.
Readable items include many dainty embroidered pieces offered as inexpensive Christmas gifts. The Package 25 up requests for a society leaflet and references to lessons in crocheting with a noted phrase And Em broideried way.
Fall silk selection emphasizes high lustre Silks including Satins Charm euse Messaline Faille Poplins Crepe de Chines and Georgette Crepes. Notable values include 54 inch Wool Back Satin at near $2.95 yard 40 inch Charmeuse at $1.25 to $1.50 and 42 inch Georgette Crepes at $2.00. Also 36 inch AR Silk Pontia in new shades at $1.00 with other season colorings available.
A local shop offers a range of pure wool and silk and wool fabrics, many exclusive to the store. Fall dress fabrics include Gabardines Pro Hellas Broadcloths and Roman Striane Plaid Woolens suitable for dresses and trimming.
The article describes fall dress fashions with varied street and evening models. It notes perm fitted bodices and full skirts that fit through the hipline with gradual flare below, avoiding bouffant hips and offering flattering silhouettes.
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