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Newspaper
Dothan Eagle
Location
Dothan, Alabama, United States of America
Date
Mar 14, 1946
Page
17
The text outlines the rise of the Audit Bureau of Circulations to rectify unreliable circulation claims. It explains Publisher's Statements and annual Audit Reports, their verification role for advertisers, who fund and control the bureau, and the value of certified figures to guide ad spending.
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