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Newspaper
Dothan Eagle
Location
Dothan, Alabama, United States of America
Date
Mar 14, 1912
Page
6
A vintage ad promotes Selz Royal Blue Shoes with a bold buy one pair and get a second pair free offer. The copy urges customers to wear the shoes and prove they are not the best, promising a free replacement pair. The ad emphasizes bold assurance and value.
An advertisement touts Selz Shoes as the only line guaranteeing value for every family member. It promises generous, broad offers to ease anxiety, assuring a new pair awaits children if the old ones wear out. The pitch targets mothers and fathers, claiming Selz guarantees fit and price with women’s field and button shoes in Vici and black, new toe, solid leather, at $2.50.
A new style ladies pump in patent and gun metal finishes, available in high or mid height. Hand turned details highlighted as one of Selz’s best selling shoes.
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