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Newspaper
Dillon Examiner
Location
Dillon, Montana, United States of America
Date
Oct 16, 1912
Page
2
An old campaign prompt urges contestants to dream of free McIntyre touring car rides they could win by Dec. 2. It stresses turning dreams into practical plans to secure votes and asks contestants to check neglected subscriptions and sell more duce bills.
The July 1 start runs five months to December 2. Montana Mercantile Co offers 200 votes per dollar while the Examiner awards 1000 votes per dollar of new subscriptions and 500 for back subscriptions or renewals. The McIntyre FP'12 costs 1500 dollars, or 1650 with top, windshield and speedometer. The grand prize goes to the candidate with the most votes at 6 p.m. December 2, winner takes the car. second prize is a 600 dollar certificate toward a McIntyre FP'12 touring car. The winner is the contestant with the most subscriptions to the Examiner and the most trade with Montana Mercantile Co, directly or indirectly. The final victory hinges on beating the second-place by one vote.
A persuasive plea urges every voter to cast all ballots to credit their chosen candidate. The message warns no one can spare votes or risk losing a chance, stressing full participation in the contest voting.
A short pitch urges readers to mobilize for a tight election contest suggesting a few votes will decide victory or defeat. It promotes selling a car and notes offers from the Montana Mercantile Co and The Examiner as vote incentives. The call to action emphasizes that working families can help and store the machine in a garage if needed.
A local promotion offers a car at no cost to the individual with the most votes by 6 p m on December 2. Votes are awarded by the Montana Mercantile Co at 200 per dollar on cash purchases or account payments, and the Examiner adds 1000 votes per dollar of new subscriptions and 500 votes per dollar on account payments. The listing describes the car’s specs including a 35-40 horse power 4 cylinder motor, four doors, and standard features.
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