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Gilbert highlights PR role in Emerald Coast tourism growth
Ed Gilbert vice president of Sandestin Beach Resort marketing told the Fort Walton Beach Florida Public Relations Association meeting that public relations drives total marketing efforts and can generate national exposure like the GMA segment. The Emerald Coast received thousands of inquiries and calls, illustrating the impact of coordinated PR and tourism promotion by local chambers and government.
MENTIONED IN THIS ARTICLE
Auience
Ed Gilbert
Fort Walton Beach
Florida Public Relations Association
Gilbert
Sandestin Beach
Sheraton Coronado Beach
Emerald Coast
Good Morning America
GMA
Destin Chamber of Commerce
Emerald Coast Tourist Development Council
Destin, Holley- Navarre, Fort Walton Beach
Walton County Chambers of Commerce