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Delaware County Daily Times in Chester, Pennsylvania

25 Dec 1983

Page 10

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Delaware County Daily Times December 25, 1983 Page 10 old newspaper archives

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Newspaper

Delaware County Daily Times

Location

Chester, Pennsylvania, United States of America

Date

Dec 25, 1983

Page

10

Celebrities Boost Ads but Trust Drives Sales

Sunday Times reports marketing professor Joseph A DiAngelo Jr at Widener says celebrity endorsers gain trust and believability, boosting recall. Examples include Robert Young and John Wayne, yet flops like Willie Wilson and Peter Sellers show risks when public behavior mirrors products.

MENTIONED IN THIS ARTICLE

Sunday Times R— ‘Joltin Joe’ DiMaggio Alan Alda Laurence Oliver Joseph A.diangelo, Jr School of Management Widener University DiAngelo Robert Young Marcus Welby Walter Cronkite John Wayne California
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Burglars Loot Home In Newtown Square

Police said burglars kicked in a rear door at the 300 block Malin Road to rob a Newtown Square home. They ransacked several rooms around 12 45 p m on Thursday and stole camera equipment radios and other valuables. The owner found the break in about two hours later.

MENTIONED IN THIS ARTICLE

Radnor Newtown Square Malin
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Free furnace clean up for low income residents offered

Delaware County offers no cost furnace cleaning and repairs for eligible low income homeowners or renters with oil furnaces. Up to 500 dollars in labor and materials per home, first come first served with income limits and two month fuel receipts required. Call 891-5977 for Weatherization details.

MENTIONED IN THIS ARTICLE

Delaware County Office of Services For the Aging
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Also Mentioned on This Page

Kansas City Royals Willie Wilson Wilson Peter Sellers Harvard Bill Helms Lansdowne William D. Johnston Helms Daily Times Mildred Ave Primos PET Times The Radio Shack Radio Shack Radeo Shack Tandy Corporation Delaware County News PQ Corp Delaware County Council DeGussa Corp Teterboro N.J Chester Ernest G. Posner UDAG Havertown Harry T. Eno Ruth M Lanndillo Lane John J. Perfetti Harry Jr American Future Company Tinicum Enos Clifton Heights Carol Roberts Pine Street Sharon Hill Ms. Roberts Norwood
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