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Ford Mustang II aims to revive classic market with smaller design
Ford Motor Company races its 1974 subcompact Mustang II into the market amid a two year development gamble worth 160 million dollars. The effort follows the original Mustang’s massive sales in 1965 and 1966 and faces shifts in demand, insurance costs, and fuel economy expectations. Henry Ford II and Lee Lacocca are noted as key figures behind the move.
MENTIONED IN THIS ARTICLE
Detroit
Ford Motor Company
Ford
Lee A. Lacocca
Boston
Henry Ford II
Anna Muccioli
Joseph
Lacocca