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Voters On Magnetic Tapes Transform Political Targeting
In Minnesota a firm catalogs 40 million U.S. voters on magnetic tape linking names, addresses, phone numbers and party preferences for tailored canvassing. Valentine and Sherman, Democrats, forecast over 1.2 million in 1972 revenue as they expand statewide surveys including Ohio. The process blends public records with door to door canvassing to produce walking lists and targeted mailings.
MENTIONED IN THIS ARTICLE
Warren Weaver JR
NYT
Bloomington
Minn
Minneapolis
St. Paul
Metropolitan Stadium
Jack Valentine
Norman Sherman
Hubert H. Humphrey
Spear Carrier
Minnesota
Valentine, Sherman & Associates
Sherman
Ohio
Valentine