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Newspaper
Decatur Daily
Location
Decatur, Alabama, United States of America
Date
May 24, 1954
Page
10
A 1954 article notes 94 percent of people stay home and read newspapers in June August while shopping fast. Bernard Gimbel argues there is no reason for a summer sales slump and urges ongoing promotion. Studies by Curtis Publishing and NBC support consistent reader engagement and spending through summer.
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