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Service pays off in customers says retailers movement
Retailers emphasize service as a value driver in a shift away from price deals. A Georgia store boosted sales 30 percent by backing warranties and free service, while executives warn merchants to focus on product quality and post sale support to win customer loyalty. The NRMA urges members to restore retailer responsibility and thorough checks on sold goods.
MENTIONED IN THIS ARTICLE
Bob Shelley
Atlanta
Shelley
Its
Con- Herzog
McCann- Erickson
Dr. Herzog
Bill Burston
NRMA