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Truth In Advertising Claims Drawing Praise
Two men credit the U S consumer with solid protection against false claims with the FTC and the Better Business Bureaus praised for improving ad reliability Advertisers increasingly demand proof and media reject unsupported claims FTC head Paul Rand Dixon and BBB president Kenneth Willson stress self police and media vigilance while listing common frauds such as arthritis cures obesity cures hair restorers and work at home schemes with cautionary notes and actions.
MENTIONED IN THIS ARTICLE
Paul Rand Dixon
The
Federal Trade Commission
Kenneth B. Willson
New York
National Better Business Bureaus
Dix
Dixon and Willson
Dixon
FTC
Kennedy
Commission
Senate Antitrust
Estes Kefauver
Dickie
Anderson
David
Sigurd Anderson
South Dakota
Corres
United States