Advertising is a merchant’s best advertising weapon
One year six months three months, The Local Newspaper argues that advertising is a lasting force in business. Merchants should allocate a fixed yearly budget based on prior sales and communicate directly with the community about stock and service. Effective ads avoid gimmicks and repetitive phrases, focusing on reasons customers should buy and continually informing them about available merchandise. Advertising, done consistently, yields payoff.
MENTIONED IN THIS ARTICLE
Mrs. Jones
Miss Smith
Hank Brown
Neck of the Woods
Wanted Sewing to Do See Mrs Charles S Cook
An advertisement from the Corner Drug Store urges readers to use Hog Tone sewing services and Hog Tone hog feed, claiming lower costs and proving benefits. The copy emphasizes advertising as a key to success and offers no cost if Hog Tone fails to meet claims.
MENTIONED IN THIS ARTICLE
Charles S. Cook
Season’s Heat Record Reached 97 Degrees
The heat peak occurred Monday as government records show 97 degrees for the day. The previous high near 95 marked the closest approach, with high humidity intensifying discomfort for residents.
Questioning One-Shot Advertising Returns
A reader asks about the logic of expecting fat returns from a single advertisement. The note compares a single corn feeding to business results, implying that one action rarely yields immediate, substantial gains. The piece prompts reflection on ongoing news tips and practical steps for a better newspaper.
MENTIONED IN THIS ARTICLE
Saidla
Shipping Association Reestablished in Montgomery County
The Montgomery County Farm Bureau board met at Crawfordsville YMCA and voted to continue the county shipping group for farmers to ship livestock to Indianapolis markets. A local packing house had set up headquarters, uniting with the farmers, but later the arrangement faced farmer disapproval. The old organization was reestablished to improve efficiency and cut expenses such as commissions and yardage.
Local ads mix names and services in Crawfordsville
An assortment of underscored ads from Kersey's drug store and others offer remedies and poultry services by Mrs. Harry Hiatt and Earl N Woody. Also present is a hog tonic guarantee from Hog Tone and cleaning services by Surface and Gott. The closing note praises advertising effectiveness over typography.
MENTIONED IN THIS ARTICLE
Nyal
Kersey’s
Harry Hiatt
Earl N. Woody
Saidla’s
Surface & Gott
Crawfordsville
Halis Catarrh Medicine Natures Blood Purifier Notice
Hali s Catarrh Medicine is presented as a tonic and blood purifier correcting constitutional conditions. It claims to cleanse the blood and build up the system to restore normal conditions and aid nature. Circulars are free, with distribution by F J Cheney & Co Toledo Ohio.
MENTIONED IN THIS ARTICLE
F. J. Cheney & Co
Toledo, Ohio
Also Mentioned on This Page
Purina
Ecxeenm
Eaos
Purina Chicken
Essen
Farmers Grain & Seed Co
Darlington
Bowers
Treas. and
Mgr
the Herald
Edith Marshall Weesner
C. A. Marshall
Indiana
The
Darlington Bakery
George Shaffer
the Shopper’s Guide
Newspaper
Guar
Anteed
Wallace VanCleave
Insurance
Rite
Automobile Insurance
Offce
Farmers & Merchants State Bank
South Side Main Street
Ind
J. B. Cooper
Walter
la Lhd
Pette Et Webster & Sergent Morgan & LE
Peterson’s Cash Grocery
Hart - Schaffner & Marx
Warner & Peck CO
Crawfordsville, Indiana
Fashion
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