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This newspaper page contains 1 articles. Subscribers can read the full text of each article.
Newspaper
Daily Review
Location
Hayward, California, United States of America
Date
Mar 15, 1973
Page
10
The text argues retailers prioritize instant investment return over glossy media, urging national advertisers to emulate successful merchants. It claims The Review Publications deliver saturation reach to households, reducing the need for a mixed media strategy.
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