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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Daily Review
Location
Hayward, California, United States of America
Date
Jun 07, 1973
Page
14
The Precaptor Epsilon Phi chapter of Beta Sigma Phi was installed this week at Sunol Country Club in formal ceremonies. Leading the chapter is Mrs. Robert Sil herhorn, president, with Mrs. Ralph Johnston as vice president and Mrs. Al Thomas as treasurer. Other officers include Mrs. James Bolin recording secretary, Mrs. Dorothy Patterson corresponding secretary, and Mrs. Tony Searano extension officer.
A long reader letter batch in Ann Landers columns discusses nose vanity, social problems from plastic surgery, wedding guest fears about children, dating finances, and a plea for romance with practical money limits. The column closes by offering Ann Landers’ booklet on popularity.
An analysis of consumer buying, stressing brand reinforcement to prevent boredom. It cites Dichter Institute findings on keeping women happy and maintaining loyalty for products like coffee, cereals, and appliances. It notes the need for new uses, reassurance, and ongoing service to keep shoppers from switching brands.
A cosmetic counter offers Delila an organic hair remover that lifts hair from the follicle for weeks without shaving waxes or electrolysis. It promises smooth skin free of stubble with no nicks, quick regrowth, or odorous products. At 93.95, it targets teens and adults seeking long lasting results.
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