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Newspaper
Daily Review
Location
Hayward, California, United States of America
Date
Jul 29, 1973
Page
22
Ranchwood in Union City reports strong sales with Phase Two under way. Haymond M. Toney cites high unit sales and only a few homes left as construction proceeds for 92 planned dwellings. Models on Alvarado Boulevard showcase Timberline design in three to five bedrooms with amenities and financing options.
Realtors guide renters on market value and desirable features in Alameda County. They advise against tiny terraces and prefer rooftop decks with green space, wood burning fireplaces, and convenient layouts. Emphasizing traffic flow and room access, they stress practical design over showy but impractical arrangements.
Advice to owners and managers on aggressive, modern merchandising beyond simple ads. Emphasizes respectful tenant language, branding of space as a valued product, pricing within market levels, and avoiding copy that targets or alienates lower income groups. Encourages unique, tasteful advertising and ongoing relationship building with renters.
Groundbreaking ceremonies Thursday marked the Valley Realty office building at Grimmer Boulevard and Davis Street in Fremont. The project, Valley Realty’s 14th in the region, aims for completion by October and will employ about 12 salespeople plus staff. Attendees included Fremont mayor Jack Pimentel, Miss Fremont Shelly Trussel, Chamber of Commerce’s Dave Hickman, Alter developer, and Valley Realty Inc. vice president George Pellow.
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