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Newspaper
Daily Review
Location
Hayward, California, United States of America
Date
Dec 20, 1961
Page
5
Springville AP reports Chamber of Commerce drops slogan push amid mail delays in Tokyo. Post office refuses overtime bids as 24 million parcels stack up. Government aims to hire more workers and speed New Year gifts exchange.
An Indianapolis Bell executive explains that 734 million telephones in ten colors were produced last year. He notes 36 percent chose a color, 50 percent ranked first, and 98 percent preferred the seventh shade. Readers are invited to test family color votes, comparing results to national averages. He argues consumer surveys guide production over guesswork, urging manufacturers to align with public preference and offering his booklet The New Psychology of Advertising & Selling.
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