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Newspaper
Daily Gazette
Location
Sterling, Illinois, United States of America
Date
Jun 13, 1973
Page
2
Eagle marks all Key Buys with a green tag to show customers extra savings beyond everyday low prices. Savings come from exceptional purchases or temporary manufacturer allowances, though not all retailers pass these along.
All Eagle stores are designed for shopper convenience with no need to carry groceries or push a cart to the car. Purchases are loaded into a vehicle at the parcel pick up station for easy pickup.
Eagle invites shoppers to compare their Everyday Low Discount Prices with other supermarkets by listing their own weekly grocery needs. The aim is to show that total costs are lower at Eagle regardless of weekend specials or loss leaders. Shoppers can save any day by using the Eagle Way.
In a comparison test shoppers across Illinois found savings at Eagle. Mrs Paul Young of Morrison saved 2.61 dollars. Her own chosen items cost 28.64 at Eagle and comparable items 31.25 at a rival. Eagle claimed 8.3 percent savings.
Advertisement extols Eagle pricing with no limits or restrictions on quantity. Claims daily discount pricing across the store and contrasts with other markets that cap purchases on specials.
The Lady Lee brand foods are known for consistent wholesomeness and freshness. Canned vegetables fruits and fruit juices in the Lady Lee line are processed from fresh produce to retain natural goodness and are offered at comparatively low prices.
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