13 Jun 1973
Page 1
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Newspaper
Daily Gazette
Location
Sterling, Illinois, United States of America
Date
Jun 13, 1973
Page
1
Eagle promotes storewide discount pricing on virtually all items from groceries to non foods like health and beauty supplies greeting cards and magazines. Test comparisons show shoppers can save 6.8 percent versus another supermarket with consistent everyday low prices. Consumers are urged to compare prices and track weekly grocery totals to maximize savings.
Eagle's meat experts prepare any cut to customer specifications. The label on every package identifies the exact cut inside, addressing past confusion over names like breakfast steaks and London broil. Shoppers know exactly what they buy, reflecting honesty in labeling.
Eagle Bonded Beef highlights tender youthful beef under 20 months with 6 to 8 percent fat, trims excess fat and bone for value, and uses Honest Meat Labeling. It offers Regular 25 percent fat ground beef, Lean 20 percent, and Extra Lean 15 percent, all below federal limits. Also touts USDA Grade A poultry and explicit labeling from source.
Eagle markets daily low discount prices across virtually every item in the Midwest supermarket chain. A spokesman cites 1968 as the start of discounting and explains cost cuts and streamlined operations fund savings without sacrificing quality. Homemakers praise regular savings on brands and a full nonfood selection.
Independent shopper tests at Eagle prove significant savings on regular supermarket needs. Shoppers compare baskets at Eagle and another store, with total receipts consistently lower at Eagle. Tests are notarized and documented. Eagle offers a wide brand selection and Lady Lee products with everyday low discount pricing across categories.
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