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Advertising Change Said Newspapers Boom
UPI reports marketing experts Thomas W. Judge and John J. Henderson say the national advertising market has collapsed, shifting to regional placement. This favors newspapers and local broadcasters while network television loses share as retailers gain influence in ad decisions.
MENTIONED IN THIS ARTICLE
New York
United States
Thomas W. Judge
RKO Television
John J. Henderson
Saturday Evening Post
Henderson
Judge
Madison Avenue
Judge and Henderson
Westinghouse
RKO
Storer
Metro
APC
Avco