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Newspaper
Covington Republican
Location
Covington, Indiana, United States of America
Date
Nov 15, 1901
Page
8
Short Talks On Advertising By Charles Austin Bates
Bates argues newspaper advertising yields greater reach and value than circulars for retailers and manufacturers. He cites a shoe dealer example showing nine months of circulars delivering 5,600 copies to 5,000 people versus a single nine month run of a five inch newspaper ad reaching over 4,600,000 impressions. He concludes papers like the Philadelphia Record maximize space and circulation, advising merchants to use newspapers for broader, cost effective exposure.
MENTIONED IN THIS ARTICLE
Sixth Avenue
New York
Atore. Ie
Philadelphia Record
Charles Austin Bates
Grim Death Strikes Amid Homes in Fountain and Surrounding Counties
Obituary notices from Fountain and nearby districts report multiple deaths. Ethel B. Jarred aged 6 dies at Coal Creek. Nancy Roberts of Kingman dies after illness. Barbara Saltagaver of Geasie dies after long sickness. Jonathan Bush dies at 71 in his township. Nina Fay Savage aged 18 dies after consumption. Ruth B. Simms, 9, dies after traumatic illness culminating in peritonitis. Funeral details follow for each. Obituaries note next weeks notices for several others. Also mentions home seekers rail excursion offers by the Iowa Central Railway.
MENTIONED IN THIS ARTICLE
Ethel B. Jarred
Coal Creek
Cooper Cemetery
Nancy Roberts
Kingman
W. G. Boyd
C. KE. Fowler
Mt. Hope
K. of P
Bush
Nina Fay Savage
Robert Savage
Seventh Street
Nina
Covington High School
M. E. Church
Colgin
Mt. Hope Cemetery
Iowa Central Railway
Iowa
Minnesota
North
South Dakota
Montana
Nebraska
Kansas
Oklahoma
Texas
Iowa Central
Ratty,g. P
T. A. Merahalltown
Peruna touted as cure in Evansville Wisconsin notices
A sensational recovery story from Evansville Wisconsin promotes Peruna as a cure for long standing catarrh. Letters from C R Harden describe wife and son improving, with salesmen urging readers to request free literature and Peruna’s widespread popularity across towns and states.
Remarkable Recoveries Reported From Three States
Readers in Kentucky Illinois and New Hampshire report cures from catarrh of the stomach bowels and head attributed to Peruna. Mrs Elizabeth Prater of Willard Kentucky says she improved after years of illness with the medicine. Architect A E Kidd of Elgin Illinois claims complete relief after two months and seven bottles. Miss Blanche Le Rundlett of Manchester New Hampshire declares her ear running caused by catarrh ended after following Dr Hartman’s Peruna guidance.
MENTIONED IN THIS ARTICLE
Barbara Saltagaver
Wr. H. Saltegaver
Geasie
Ruth Simma
Govington
Owen Street
Walter D. Cole
Trinity M. E. Church
Springvale
Lafayette Journal
Evansville
Wis
C. R. Harden
Hartman
Evans
Willard, KY
Elizabeth Prater
Elgin
Ili
Arthur Ernest Kidd
Hamilton Ave
Manchester
N. H
Blanche L. Rundlett
Peruna
Blanche le Rundlett
Also Mentioned on This Page
Nellie Moses
Sullivan’s
North Fourth Street
Bilslands
Covington
Ind
Layton
McComas & Sullivan
Northeast Corner Square, Covington, Ind
Barbara Saltsgaver
Jonathan Bush
Ruth Simms
Ruth B. Simms
Dan W. Simms
Perris
Shelped
Jows City
Wisconsin
Evansville, Wis
Columbus
Ohio
Kentucky
Illinois
New Hampshire
Tom
A. E. Kidd
Burlington
Kansas City, St. Joseph
Omaha, Denver, St. Paul
Colorado
California
Washington
St. Louis
Chicago
Peoria
P. S. Eustis
Beckwith
CV Vila A
Eteri
Cae Ayv
Cys
Mayer’s Hardware Store
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