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Dealer president urges broader service focus for dealers
Sigfried Weiss Jr., new president of the Wisconsin Farm Equipment Association, calls for fine tuning leadership and service across all dealership departments to survive in a saturated market. He notes stronger ties with farmers, a shift toward marketing, and potential mergers as industry adjusts to fewer, leaner dealers. Durand Implement, a John Deere dealer, hosts his remarks, with other stores in Mondovi, Menomonie and Arcadia.
MENTIONED IN THIS ARTICLE
Wisconsin Farm Equipment Association
Sigfried Weiss Jr
Durand Implement
John Deere
Weiss
Durand
Mondovi
Menomonie
Arcadia