Wisconsin milk ads draw national foodservice attention
A readership study by Nation's Restaurant News shows a dairy ad from the Wisconsin Milk Marketing Board achieving the highest readership score in eight years of surveys. The Sept 2 1985 ad urged restaurants to compare real Wisconsin cheese with imitation products, reflecting broad industry impact.
MENTIONED IN THIS ARTICLE
Wisconsin Milk Marketing Board
WMMB
Ed Weisbrod
Nation's Restaurant News
Nation’s Res
Taurant News
United States
Wisconsin
Nation’s Restaurant News
Will Dahl
Dowaine Giraud
Timothy O’harrow
Oconto Falls
Rosenow
Strategic Planning Commission
United Dairy Industry Association Board
Columbus
Ohio
WMMB ad campaign wins industry milestone plaque
Dowaine Giraud, WMMB president, praised staff for a campaign that boosted recall of ads and their messages. The board celebrated a plaque awarded to mark credibility gains amid a growing out of home foodservice market, with 42 cents of every food dollar spent away from home. WMMB leads state dairy promotion with a national foodservice program.
MENTIONED IN THIS ARTICLE
Dowaine Giraud
WMMB
Dahl excited about Wisconsin milk board promotion push
Will Dahl, general manager of the Wisconsin Milk Marketing Board, expresses strong optimism about promotion research and education efforts. He cites 1984 to 1985 sales gains, ongoing cheese promotion, and plans for a UW Madison dairy research center, while noting overproduction and a pending national center decision.
MENTIONED IN THIS ARTICLE
Wisconsin Milk Marketing Board
Will Dahl
WMMB
Wisconsin Dairy Farmer’s Promotion Organization
Dahl
North America
University of Wisconsin-Madison
John Rosenow
Cochrane
National Dairy Research Center
Wisconsin
Arizona
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Wisconsin Dairy Farmers
USDA
U.S
National Dairy Board
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Don Smith
New Richmond
Milton Peterson J.N
North Knowles
Durand
Jack Komro Sales & Se
Ellsworth Hoikka Imp. Inc
Melrose
Melrose Hardware & Lumber
Osseo Midwest Farm Supply, Inc
Chippewa Falls
Cigan
Wissota Badger Sales, Inc
County Trunk O
Lewis Lewis Silo Co
Arcadia Tempski Farm Supply, Inc
Baldwin Robert Vrieze
Prairie Farm
John Nelson
N.H. W
Pan
J.H
J.H.C. W
New Idea
H.H. Demo
N.H
Oliver Osl
Choice C
Farmall
New Holland
Triangle Equipment
Baldwin
Hwy
Bobcats
Darlington
Christensen Bobcat Sales
Aerates
Cadoit
Cadott, WI
A.C
W.F
J.D
Eagle Hitch
P.S. J.D
John Deere
Tri-County
Turtle Lake
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