The New Ford Car as a Pioneer Then and Now
Founders recall the Model T era and announce a new Ford car in 1927, emphasizing accessibility, durability, and a shift to meet changing times. They frame the Model T as a foundation for a broader vision of business improving life, while noting refined design and enduring Ford principles guiding the 1928 model.
Ford Unveils New Car Emphasizing Speed and Value
Henry Ford outlines the new Ford, promising unusual speed for a low price, four wheel brakes, quiet and durable operation, and easy handling. He notes twelve years of development and asserts profits are shared with customers, not stockholders, asserting the car will be officially announced Friday and hailed as a major industry contribution.
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Foit, Michigan