The Summer Equalizer and Firing Line Ad Drive
The piece mixes a satirical column on summer yard work with an excerpt from The Ridgway Record about using advertising to counter recession. It notes three categories of homeowners by activity, then shifts to a President driven push to boost buying through advertising. The Advertising Federation of America aims to rally top management to increase ads and hard selling.
MENTIONED IN THIS ARTICLE
Ridgway
Advertising Federation of America
Dalles
James Froud
Federation
Washington tax plan sparks bitter constitutional debate
The April 16 1938 clipping notes a predicted Congress battle over Roosevelt's proposal to tax securities and payrolls of state governments. It also mentions Horace Brynolfson a New York City tenor set to sing at Rex Theatre April 19 and warns that bank night distributions will shift from mail for advertising as distribution channels tighten.
MENTIONED IN THIS ARTICLE
Washington
Congress
Roosevelt
Horace Brynolfson
St. Michael's Episcopal Church
New York City
New York
Rex Theatre
City approves repairs contracts and tractor purchase
City Commission approved contracts for repairs to the City Building and reported a tractor purchase for city use. A.D. Colegrove resigned as treasurer of the local Red Cross executive board, replaced by Archie Postlethwait. Trout season opened with sportsmen in the streams. James Richards reported 20 trout and E T Hopkins a 21 trout limit. John E Hopkins of Boss Grocery traveled to Buffalo for a government job exam.
MENTIONED IN THIS ARTICLE
A.D. Colegrove
Red Cross
Archie Postlethwait
James Richards
E T. Hopkins
Erie Port Project Hangs On Bid Totals And Funds
Harrisburg reports the Erie Port Development Project faces delays as bids for the first phase exceeded estimates. Only two bidders submitted, prompting Forests and Waters Chief Engineer Bernard J. Murphy to say plans are uncertain while funding is scarce. Phase one includes dredging 73 000 cubic yards of silt, removing 45000 cubic yards of shale, 2100 tons of riprap, and 650 feet of sheet pile bullheads.
MENTIONED IN THIS ARTICLE
Erie
Harrisburg
State Department of Forests
Forests and Waters
Bernard J. Murphy
Seeley
Emt Forests
Mike Bris
Look up think up campaign slogan in ad effort
A campaign slogan reads Look up think up through advertising. The incomplete quote hints at a broader push to elevate public perception via promotional efforts. No clear candidate, date, or organization is identified in the fragment.
Kane Area Youth Drowns During River Fishing Tragedy
An 11 year old Corydon youth disappeared when a fishing boat on the Allegheny River near Corydon rolled over. Kenneth Morris 17, son of Howard and Mrs Morris of Corydon, is missing. Three other Corydon youths swam to the riverbank. Charles Langfitt Robert Windsor and Donald Shick were rescued. Firemen from Pennsylvania and New York joined the search for the body.
MENTIONED IN THIS ARTICLE
nAns
Corydon
Allegheny River
Aloi
Kenneth Morris
Howard Morin
Cordon
Pennsylvania
New York
Allegheny
Charles Langfitt
Robert Windsor
Donald Shick
Fallout and radiation reach across America
The piece compares fallout from nuclear tests with natural radiation and its possible biological effects. It notes Denver receives about 147 millirads annually from natural radiation, Memphis about 3 millirads, and explains variability by altitude rain and local geology. It cites AEC and ABC studies and discusses future exposure estimates.
MENTIONED IN THIS ARTICLE
Memphis
Denver
AEC
Earth
Nevada
ABC
National Academy of Sciences
Also Mentioned on This Page
Chicago
Pittsburgh
Philadephia
Corry
John E. Hopkihn
Groscery
BuffNo
Truckers
Thomas Motors of
Kane Area
Edie Messis
Baltimore Orioles
Clearfield
New York Central Railroad
Morris
AEO
Grand Junction
Colo
Salt Lake City
Atomic Energy Commission
AEG
Fogle Lumber Co
Franklin St
Corry, Pa
Modern Day
Tove
Rane
Laleserd
Ben
Leecal Payern
Root Furniture
South First Avenue
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