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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
Corona Independent
Location
Corona, California, United States of America
Date
Dec 21, 1909
Page
5
The piece surveys Paterson-Gibbs Co.'s tips for advertisers emphasizing reader reach and clarity. It urges using pictures to convey ideas, telegram-like concise copy, simple Anglo-Saxon words, ample white space, lowercase text, limited type sizes, readable layouts, few borders, and clear subheads to avoid monotony and improve comprehension.
A gasoline tractor, operated by one man and capable of doing the work of six horses, is being offered to farmers at about the cost of a good pair of horses.
As rivals to the potato, tropical vegetables such as guatia dasheen and taro are being promoted in several Southern states. Philadelphia street cars will be trailers during rush hours with air brakes controlled by motormen on the lead cars.
An English company uses a patented method to refine brine before crystallization yielding a product claimed to be 99.95 percent pure salt.
Washington report notes Secretary Wilson finds benzoate of soda unnecessary to preserve ketchup after opening. Experiments show higher tomato concentration and slight vinegar increase with heat sterilization suffice for keeping quality, challenging preservative advocates.
Independent Ads Pay Kodol claims to relieve indigestion sour stomach and stomach trouble by helping digestion with the same juices as a healthy stomach. It is described as pleasant to take and acts promptly and is sold here by R F Billings.
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