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Newspaper
Concord Enterprise
Location
Concord, Massachusetts, United States of America
Date
Nov 25, 1948
Page
6
The Board of Trade plans a repeat or new event tied to the publicized program as officials prepare for the arrival of Santa Claus. The Enterprise notes efforts to secure right goods through merchants and ensure timely delivery for the season.
Old St Mick Santa Ela reindeer arrive according to his itinerary and public relations announce a December 4 arrival in Concord. Board of Trade officials and leading citizens will greet him as mothers and fathers bring their children to see Santa at the event.
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