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Newspaper
Concord Enterprise
Location
Concord, Massachusetts, United States of America
Date
Feb 23, 1927
Page
10
The article outlines Chevrolet's 1930s design advances including a longer radiator, a 17 inch steering wheel, one piece windshields, bullet headlamps, and new gear like an AC oil filter and air cleaner. It highlights cabriolet landau sedan roadster and touring car variants finished in Duco colors with refined interiors and improved visibility.
Chevrolet Motors announces a new line featuring seven models including two coupes and a roadster cabriolet. Cars emphasize beauty, refinement, and value with features such as AC air cleaner and filter, balloon tires, redesigned bodies, larger steering wheel, and new instrument panels.
A Department of Commerce bulletin notes denatured alcohol solutions are commonly used as radiator fluids. They provide adequate freezing protection and are not much more corrosive than water, with low viscosity. The main drawback is continual boiling away and the need for replacement. Proper formulation and handling are advised.
Charles Clifton of the National Automobile Chamber of Commerce predicts 1927 as a motor transport year. He notes rising car use in all transport services and that many households may own two or more cars, with growth driven by domestic demand and trade abroad.
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