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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
Comet
Location
Johnson City, Tennessee, United States of America
Date
Dec 19, 1912
Page
6
The Clever Family presents a wry snapshot of the Higgins clan with a wife composing unread poems, a daughter painting ill received works, a son drafting unproduced plays, and the son issuing checks that go uncashed.
The piece argues that grand buildings offer poor advertising value compared with effective newspaper and popular medium ads. It notes failed skyscraper plans by Equitable and Singer Metropolitan, urging cost be spent on widespread newspaper campaigns to reach every man and woman with persuasive messages.
A manufacturer who markets honest goods through a network of loving friends gains a loyal, small circle but will not see his trade mark reach a million dollars. The piece warns that reliance on friends for promotion delays broader recognition and value.
An ad man seeks a fast moving image for a campaign and asks for Mercury as a symbol of real speed. The artist sketches Mercury with winged sandals and symbols, but the manager refuses, saying the reference would mix with religion and cannot be used.
A young woman tries on shoes and asks if one foot is larger. The clerk diplomatically replies one foot is a trifle smaller than the other.
A father challenges a suitor over his readiness to marry and support a wife. The young man responds he cannot prove eligibility, fearing he would marry a widow if he cannot meet the expectation. The exchange highlights doubt, commitment, and social obligation in marriage.
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