Advertising by Building? A Case for Newspapers
The piece argues that giant office buildings fail to pay for themselves as advertising compared with newspapers. It highlights Equitable, Singer, and Metropolitan towers as costly, ultimately unprofitable ventures and urges selling through print media to reach broad audiences across cities and hamlets. Newspapers offer immediate, pervasive reach to news, cheer, and information for informed public persuasion.
MENTIONED IN THIS ARTICLE
Observer
Equitable Assurance Association
Singer and Metropolitan
Equitable
Singer Company
Saya
United States
Advertisement and trust do not build a million dollar brand
A manufacturer vows to offer honest reliable goods and to rely on being advertised by loving friends. He will gain a circle of loving friends but never see his trade mark reach a million dollars.
Mercury Ad Sketch Fails Religion Copyright Hurdle
An advertising man seeks a speed themed image using Mercury the messenger, but the artist’s sketch collides with religious imagery. The manager sighs that the concept cannot be used due to potential religious associations.
MENTIONED IN THIS ARTICLE
Mercury
Olympus
Jooks
Philadelphia Ledger
Did She Buy A Foot Size Quip In Store
A young woman tests two shoes and asks the clerk if one foot is larger. He responds with a wry line, saying one foot is a trifle smaller than the other.
Clinchfield Route Sets Daily Through Service May 12 1912
Carolina Clinchield and Ohio Railway announces through daily train service between Dante Virginia and Spartanburg District of Columbia starting May 12 1912 Eastern Standard Time. The line reserves the right to vary times without notice. passengers should consult local agents for definitive information. Signed by Chas T Mandel Assistant General Messenger Agent and J J Campion Vice President and Traffic Manager Johnson City Tennessee.
MENTIONED IN THIS ARTICLE
Dante
Spartanburg
D. C
Carolina
Clinchield
Ohio Ry
Clinchfield
Chas. T. Mandel
T. Geo. Missenger
J. J. Campion
Mgr
Johnson City
Tenn
Also Mentioned on This Page
Southern Railway
Knoxville
St. Louis
G. M. Ellis
Knoxville, Tenn
Heaven and Earth
New York City
Vitagraph
Edison
Essanay
LUBIN
SOLAX
IMP
REX
Reliance
Champion
COMET
Melies
National Authors’ Institute
Broadway
Dolly Madison
Epicures
H. C. Miller’s Drug Store
The
Peter Kern Co
Johson City Steam Laundry
Steam Laundry
Cumberland Telephone and Telegraph Company
Cumberland Telephone and Telegraph Company, Inc
Carolina, Clinchfield and Ohio Railway
Northsound
Altapass
Marion
Bostic
Spartanbur
Dor
Sournound
T.lorm
Dante St. Paul Speers Ferry
Jonson City
Erwin
Johnson City Milk and Ice Cream Co
Cc. C. Cox & Sons
Props
Minorcas
S.C.R
W. C. Pruitt
Franklinton N.C
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