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Newspaper
Comanche Chief
Location
Comanche, Texas, United States of America
Date
Mar 28, 1924
Page
3
The ad notes startling price cuts on dry goods as the Spring Merchandising Campaign opens. Due to strong customer response the retailer adds further radical reductions to bolster profitable buying and thank patrons for their unusual support across the trade territory.
A newspaper ad promotes store-wide spring and summer offerings with prices below current values. It highlights The Belrobe as a dressmaking aide included with Standard-Designer Pattern and suggests visiting the fabric counter for recommended materials and patterns.
The notice promotes low April sale prices on fabrics including NN 36in wash taffeta at 1.25 and 2c ginghams with Renfrew and Devonshire names. It references continuing March 1 campaign prices, asserts no price increases, and notes stocked staple goods. A big grocery department sale includes granulated sugar, prunes, salt, and other items at reduced rates.
One group of dresses in printed and solid crepe de chine with hand drawn patterns and guaranteed coral peach orchid and leather colors priced at 4.95. Another group features printed crepe and taffeta dresses in solid and changeable colors with a few flannels at 9.95.
The Spring exposition showcases striped novelty fabrics, Devonshire cloth, crepes, voiles, Renfrew Devonshire fabric, and dress gingham with new patterns. Includes a guide with Standard Designer patterns and a range of prices from 12 1-2¢ to 1.40 dollars, highlighting fabrics for school dresses and children’s rompers.
The store promotes a new spring shoe collection for all ages with an emphasis on customer satisfaction and word of mouth advocacy. It highlights ladies slippers and fashion footwear, plus fixed price deals on men’s dress and work shoes and a selection of soaps cosmetics and skin care items with low spring campaign pricing.
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