Comanche Trade Territory Ad Coverage Expands
Advertisers report The Chief Exponent now covers Comanche trade territory like a mustard plaster. It appears weekly in practically every home in this section of the county.
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Newspaper
Comanche Chief
Location
Comanche, Texas, United States of America
Date
Mar 23, 1917
Page
2
Advertisers report The Chief Exponent now covers Comanche trade territory like a mustard plaster. It appears weekly in practically every home in this section of the county.
Advertisers in the trade territory are promised broad exposure as The Chief Exponent reaches nearly every home. The notice implies strong local circulation and neighborly readership for classified and business ads.
The notice assures subscribers their subscriptions from the recent contest have been credited and that the full work of rearranging it will be completed within about two weeks. It urges readers to check their label for accuracy and to trust the process.
A critique argues that Northern outlets demonize Southern mobs while portraying black victims, and claims some New York agitators profit from inciting riots as tools of firebrands. The piece accuses Yankees of exploiting Southern turmoil for gain.
The speaker argues the legislature wasted about $20 000 investigating charges against Governor Ferguson, driven by political foes aiming to air grievances. He contends the information could have been found without the public expense.
Luther Dixon, a steady Chief Exponent advertiser in Comanche, received a Kodak finishing order via a Chicago encounter. Charley Camp, son of J. A. Camp, read the paper in Chicago and later visited home, presenting Dixon with the order and illustrating the paper’s advertising pull.
The notice asks advertisers to send their copy well in advance to improve care and avoid crowding the last page. It explains Thursday submissions cause the final run to be packed while early runs are light, and late ads receive less attention.
A fragment recalls Benjamin Franklin and pioneer printers facing subscription trouble. A reader hands over one dollar to cancel a paper amid a double tale of arrears and bereavement, testing belief and honesty. The piece hints at moral precedent and a street encounter.
The notice urges subscribers, especially those not living in the county, to pay up or be dropped from the list. It states plans to switch to a paid in advance basis and asks those in arrears to settle promptly to avoid removal.
The article argues cinema educates by elevating taste and morals. It cites classrooms reached, contrasts in home settings and manners, and exposure to different social classes. It claims film provides insights unlikely from other sources and notes its educational value to students.
The passage condemns small papers that monetize silence through patronage. It claims officials and businessmen bow to threats, fearing scandal and blackmail, while asserting such papers lack any true public service perspective.
Chas. Cuthbertson promotes scientific methods for apple growing in Comanche County. He would lease every orchard if storage space were available to prevent disease and rot. Early harvest brings 75 cents to $1 per bushel. spring prices rise to $1 to $2 per bushel in crates. The county could become a premier fruit region with proper storage and skilled workers.
Mrs. M. E. Garner of Comanche reports chronic kidney decline and back pains improved by Dean's Kidney Pills. She details blurred vision swollen feet and ankles and inability to walk, then says after using several boxes from Hamilton Drug Co. she is free from these ailments.
A historical column condemns a street corner arguer as a public nuisance likening him to a Socialist dog. It portrays him as lazily vocal, spreading false motives and lies about respectable citizens and critics of public institutions.
The Chief Exponent emphasizes its mission to deliver advertising messages to every home in Comanche and surrounding trade territory. After two costly campaigns, the paper claims near total reach, with only nonreaders left unaddressed. It urges advertisers to consider how many households remain untouched.
A historical note laments shifts in political power from populist reforms to strong mayor and council limits. It contrasts past cries for direct democracy with current warnings against dissenters labeled as reactionaries, highlighting cyclical swings in urban governance ideas.
A satirical verse condemns eugenics and medical fascinations in a nursery song parody. It mocks parents who dictate feeding and warn against traditional caretakers while referencing medical jargon and carbolized gauze. The piece lampoons scientific pretenses and child welfare debates of its era.
Price set at 50 cents at all dealers. Dean's Kidney Pills claim cures for kidney issues. Readers urged to buy from Foster Milburn Co. Buffalo New York and dealers W. H. Holdridge DeLeon Route 4 Ford 710, W. M. Haynes German Route 4 Chevrolet 712, J. C. Hardin Hasse Maxwell 713.
J. D. Cotten of Comanche registers a Ford No. 706. W. B. York, Comanche Route 3, registers a Studebaker No. 707. G. W. Dingus, Comanche registers a Ford No. 708. C. B. Allen, Comanche registers an Overland No. 709.
An advertisement touts Grove's Tasteless Chol tonic as a general tonic with quinine and iron. It promises liver support malaria prevention blood enrichment and system-wide strength. Price listed as 50 cents.
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