Baylor Presidents Series Opens With Why Advertise in the Dull Season
Editor presents a Baylor University series of articles by leading professors. Dr D Johnson head of the school of commerce writes the first piece on Why Advertise in the Dull Season. Johnson earned a PhD from Iowa and studied at Mississippi Johns Hopkins Missouri.
MENTIONED IN THIS ARTICLE
Baylor University
D. Johnson
School of Commerce and Business Administration
Johnson
University of Iowa
University of Mississippi
John Hopkins University
University of Missouri
Advertising in the dull season proves profitable for merchants
Dr. C D Johnson cites John Wannamaker as a model of successful advertising and argues that advertising during dull seasons boosts reader recall, confidence, and sales. He notes six reasons: more readers, lasting impressions, reduced competition, pricing ad spaces, steadier cash flow, and higher turnover. Continuous ads benefit merchants and customers alike.
MENTIONED IN THIS ARTICLE
C. D. Johnson
School of Commerce and Business Administration
Baylor University
Wa Co
Texas
John Wannamaker
Mothers Warn of Child Worms and Vermifuge Use
Public health notice urges parents to watch for worm symptoms in children and quickly treat with White's Cream Vermifuge. The ad claims the remedy drives out worms, restores rosy cheeks, costs 85 cents, and is sold locally.
Oil Belt Field Trials announced for Comanche Texas
The Oil Belt Field Trial Association of Texas unveils plans for a larger fall circuit. Trials move to Comanche with new officers Dr I M Cochran and O O Brightman leading, and H V Lee as president. The site offers abundant quail stock and added Hungarian partridge, aiming to rival top trials nationally.
MENTIONED IN THIS ARTICLE
Fort Worth
Texas
Oil Belt Field Trial Association of Texas
Comanche
I. M. Cochran
O. O. Brightman
H. V. Lee
Vinita
Oklo
Mississippi River
James C. Foster Jr
Canada
East
Oil Belt
Wheeler County
Canadian
Prairies
Howest
Southwestern
Texas Panhandle
Oklahoma
Comanche Students Named to UT Honor Roll
Dean Benedict announced 425 of 2791 Arts and Sciences students at the University of Texas earned honor roll status for the spring term. Comanche entrants include John A. Rauhut Harriet Brightman and Maidee Williams among top scholars judged by both grades and courses completed.
MENTIONED IN THIS ARTICLE
Austin
Texas
H. Y. Benedict
College of Arts and Sciences
University of Texas
Comanche
John A. Rauhut
Harriet Brightman
Maidee Williams
Garden of Eden found in Northwest British Columbia
Vancouver Daily Province says explorer George Perry and financier George Platzer plan an airplane expedition to a valley region in Northwest British Columbia surrounded by ice mountains. The area reportedly remains warm year round with warm rivers, lush ferns, large rose bushes, abundant tame animals, and extensive warm valleys.
MENTIONED IN THIS ARTICLE
Canada
British Columbia
Vancouver
George Perry
George Platzer
Nothing Like It on Earth Borozone Healing Treatment Ad
Borozone liquid cleans wounds of poisons and germs while the powder promotes healing. Claim cites speed safety and efficiency with prices for liquid 80c 60c and 1 20 powder 200 and 60c. Sold by local vendors.
Difference Between a Storekeeper and a Merchant
An oldDallas News piece contrasts storekeepers who stock goods to sell with merchants who actively merchandize. It argues advertising keeps merchandise fluid, attracts customers, and prevents stagnant capital, noting modern ads as essential to distribution and market vitality.
MENTIONED IN THIS ARTICLE
Holland
Dallas News
Waste as a force in capital and time
A reflection on how investing wastefully in ventures drains capital and time. It argues that the final outcome always reveals the folly of such spending and urges restraint to avoid ruinous losses.
Desire Basis of Business Buying Power for American Women
The article claims over 22,000,000 U S homes with women buyers spending about 500 dollars each, totaling 36 million dollars per workday. It urges readers to study merchant advertisements as a guide to wise purchases and describes newspaper advertising as a safe easy buying aid for every consumer woman.
MENTIONED IN THIS ARTICLE
United States
Influence of advertising on a young consumer
The passage describes how ads shape a girl’s buying habits by building brand preference and recognition of standard quality. It notes that trusted dealers protect their reputation by ensuring their goods meet stated claims, helping her discern genuine value from inferior offerings.
Vermifuge Remedy Promises Safe Worm Expulsion
Diseases and parasites in the intestines undermine health and vitality, especially in children. A few doses of bite a Cream Vermifuge are claimed to destroy and expel worms without harming the patient. Price 2 3 0. Sold by Paris Smith.
MENTIONED IN THIS ARTICLE
Paris Smith
Also Mentioned on This Page
State University
Earth
The
Grove’s
Aaspirin
Petes
Neo
Bayer
Lumbago
Bargain Counter Insurance
the Home Circle Insurance Association of
L. B. Russell
James D. Bonner
the Home Circle Insurance Association
Comanche, Texas
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