Why Advertise in the Dull Season
A Baylor University business professor argues advertising in the dull season builds memory and customer flow. He cites John Wannamaker’s practice of heavy off-season ads, noting six reasons including better rates, less competition, and stronger public confidence.
MENTIONED IN THIS ARTICLE
Kaylor University
G. D. Johnson
School of Commerce and Business Administration
Johnson
University of Iowa
University of Mississippi
John Hopkins University
University of Missouri
Baylor University
C. D. Johnson
Wa Co
Texas
John Wannamaker
Oil Belt Field Trials to be Held at Comanche
The Oil Belt Field Trial Association of Texas announces plans for a fall circuit with events at Comanche Texas. New officers Dr I M Cochran and O O Brightman lead the effort along with H V Lee as president and aim to host a large scale trial on the state game preserve grounds. The schedule follows the Southwestern trials and American Field Futurity at Vinita Oklahoma creating a convenient circuit for handlers and birds are stocked to ensure two coveys per thirty minute course. Comanche lies about 100 miles southwest of Fort Worth with strong rail and road links facilitating the move to the grounds.
MENTIONED IN THIS ARTICLE
Fort Worth
Texas
Oil Belt Field Trial Association of Texas
Comanche
I. M. Cochran
O. O. Brightman
H. V. Lee
Vinita
Oklo
Mississippi River
James C. Foster
Canada
East
Oil Belt
Wheeler County
Canadian Prairies
Texas Panhandle
Oklahoma
Mothers urged to watch for worms in children
A health column warns mothers to check children for intestinal worms and act quickly if symptoms appear. It recommends White's Cream Vermifuge as an effective remedy that drives out worms and restores color, priced at 85 cents and available locally.
Comanche Students Earn Honor Roll at State University
State University announces 435 students out of 2791 in the College of Arts and Sciences honored for spring term scholastic excellence. From Comanche, John A. Rauhut Harriet Brightman and Maidee Williams are named on the roll based on graded quality and course load.
MENTIONED IN THIS ARTICLE
State University
Austin
Texas
H. Y. Benedict
College of Arts and Sciences
University of Texas
Comanche
John A. Rauhut
Harriet Brightman
Maidee Williams
Canada’s Garden of Eden Found in Northwest British Columbia
Vancouver Daily Province reports a northern region surrounded by ice crowned valleys with warm springs, abundant tame wildlife, and giant ferns and rose bushes. Discoverer George Perry and financier George Platzer plan a Vancouver departure by airplane to map and study the area.
MENTIONED IN THIS ARTICLE
Canada
British Columbia
Vancouver
George Perry
George Platzer
Borozone healing duo touted in bold claim
An advertisement promotes Borozone liquid and powder as a unique wound treatment. It describes the liquid as a potent antiseptic and the powder as a powerful healer, with prices listed for various formats.
Difference Between a Storekeeper and a Merchant
State Press in Dallas News argues advertising distinguishes merchants from storekeepers. It notes storekeepers stock goods and wait for buyers, while merchants actively merchandise using ads to attract customers and keep capital fluid. Modern advertising is essential for distribution and preventing stagnation.
MENTIONED IN THIS ARTICLE
The
Dallas News
Holland
Desire Basis of Business
The article argues women buyers control millions of dollars in U S households, urging readers to read newspaper advertisements as a buying guide. It asserts average spending about $500 per shopper and highlights advertising as a safe, easy path to economical purchases.
MENTIONED IN THIS ARTICLE
United States
Developing a disciplined shopper through brand trust
The passage explains how habits formed in childhood shape buying choices. It states that early brand preference helps a girl distinguish standard products, avoid low quality offerings, and respect reputable dealers who stand by honest merchandise. The result is consistent expectations of value.
Vermifuge Cream Promises Safe Worm Destruction
An advertisement notes a cream vermifuge that destroys intestinal worms without harming health or vitality. It claims to counter tainted diseases and parasites affecting children, offering a few doses as a cure. Sold by Paris Smith.
Also Mentioned on This Page
Earth
Grove’s
Jaaspirin
Bayer
Lumbago
Trice
Esa
Paris Smith
Bargain Counter Insurance
the Home Circle Insurance Association of
L. B. Russell
James D. Bonner
the Home Circle Insurance Association
Comanche, Texas
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