Retail ad research reshapes newspaper linage strategy
Findings from a Canadian sponsored study show newspapers play a key role in retail reach. Major manufacturers plan stepped up campaigns and 150 markets, with national and local co op linage, after presenting results to retailers including J C Penney Sears Woolworth Macy s and The May Co.
MENTIONED IN THIS ARTICLE
New York
Bureau of Advertising
American Newspaper Publishers Association
J. C. Penney
Sears Roebuck
Woolworth’s
Macy’s
The
May Co
Medicare sign up timing and penalties explained
The guidance outlines enrollment windows around a 65th birthday, with hospital coverage starting at 65 and doctor coverage beginning within three months after. Delaying enrollment can raise premiums and delay coverage, with no second chance until the next odd year’s last three months.
Farm Program Includes Advance Payments
Illinois farmers in the 1967 feed grain program may receive advance payments at signup. Half of the total price support will be paid early, with Illinois expected to exceed 30 million dollars. Sign-up begins late in January. date to be announced.
MENTIONED IN THIS ARTICLE
Edw. J. Meagher
Illinois Agricultural Stabilization and Conservation State Committee
Illinois
Meagher
Remembering the old timer memories from Mrs Cowell and Jessie Williams
In reminiscences from Mrs. Cecil Cowell of Grand Rapids and Jessie B. Williams of La Fayette, Georgia, the writers recall frugal past practices such as making rugs from worn sacks, washing on boards, trading paper sacks, and relying on the Bible as reading material. They reflect on shoe wear and family discipline in 1906, inviting readers to share memories with The Old Timer column.
MENTIONED IN THIS ARTICLE
Cecil Cowell
Grand Rapids
Mich
Jessie B. Williams
la Fayette
Georgia
Soil Clinic Links Late Harvest to Moisture Problems In Corn
At a Southern Illinois University Soil and Seed Clinic, agronomy professor W O Scott says no link exists between nitrogen rate and corn moisture at harvest. The late season and wet spring delayed maturity, with 30 percent moisture triggering ongoing drying. Farmers should not alter varieties or fertilizer plans due to 1966 conditions. Alfalfa weevil rising over three years prompts pesticide use to control costs about six dollars per acre, with methoxychlor or malathion recommended and two applications advised. The weevil invasion has slowed alfalfa yields since its spread northward toward Illinois’ northern border.
MENTIONED IN THIS ARTICLE
W. O. Scott
University of Illinois Agronomy
SIU
Thanksgiving Week Livestock Markets See Broad Support
Thanksgiving week showed strong support across cattle hogs and sheep with smaller receipts and firmer wholesale demand. Slaughter cattle and calves rose 25 to 50 cents while hogs closed steady to 25 cents lower, veal calves sold 30 to 34 dollars, lambs gained as wholesale lamb demand improved.
MENTIONED IN THIS ARTICLE
Producers Live Stock Marketing Association
Brissenden Named Illinois Chair for 1970 Youth Conference
Walter F. Brissenden of Springfield is appointed by Gov. Otto Kerner to lead the Illinois Committee for the 1970 White House Conference on Children and Youth. He presides over child welfare efforts and holds a top Illinois Bell position while briefing on family services and legislative work.
MENTIONED IN THIS ARTICLE
Walter F. Brissenden
Springfield
Otto Kerner
Illinois
White House
Brissenden
Child and Family Services of
Illinois Committee On
Commission On Children
Illinois Bell Telephone Co
Illinois Bell
University of Alabama
Northwestern University
Johnson
Kerner
Illinois Commission On Children
Chrysler Receives State Safety Plaque For Citizenship
Lt. Gov. Shapiro on behalf of Gov. Kerner presented Chrysler Motor Corp. a state safety plaque in the Springfield High School Auditorium last week. The company funded a driver education program with the National Commission on Safety Education and the National Education Association, aiding safe education staff to study at 26 universities and colleges. A musical revue, Music for Modern Americans, complemented Chrysler's teen driver education program slated for many state high schools.
MENTIONED IN THIS ARTICLE
Samuel H. Shapiro
Otto Kerner
Chrysler Motor Corp
Springfield
Shapiro
National Commission On Safety Education
National Education Association
United States
Chrysler
Turkey Growers Report Sharp Rise in Consumption
Richard Green president of the Illinois State Turkey Growers Association says turkey consumption has risen sharply in the decade. Governor Otto Kerner was the referenced official in the statement.
MENTIONED IN THIS ARTICLE
Turkey
Richard Green
Illinois State
Turkey Growers’ Association
Otto Kerner
Winners of Columbia Republican Headquarters contests
The Columbia Republican Headquarters announces contest results for county candidate guesses. Ralph Kolmer received 4507 votes, with Armin Stumpf at 2250. Richard Trost had 4560 votes and Ruth Kuergeleis was 4400. No other contests had entries. The Republican Central Committee thanks all entrants.
MENTIONED IN THIS ARTICLE
Columbia Republican
Ralph Kolmer
Armin Stumpf
Richard Trost
Ruth Kuergeleis
Republican Central Committee
Illinois Turkey Consumption Up As Prices Rise
Per capita turkey use climbs to about eight pounds this year, up from five in 1956, says Green. Increased family incomes and new products like boneless roasts broaden turkey use beyond holidays. Illinois produces about 1.1 million birds yearly, with Illinois producers earning about 744 million in 1966 from a record national total of 116 million.
MENTIONED IN THIS ARTICLE
Green
Illinois
Illinois State Fair Dates Set for August 1967
The 1967 Illinois State Fair runs from Friday August 11 to Sunday August 20 Franklin Rust the fair's general manager announced the dates to allow other fairs to schedule without conflicts.
MENTIONED IN THIS ARTICLE
Franklin Rust
Sheet Tir Folding Tip Extends Linens Life
To lengthen the life of sheets and pillowcases vary folding methods. Repeated creases in the same spots weaken threads and reduce fabric durability. Rotate folding patterns to distribute stress.
Local ads offer decorating center, piano sale, and business opportunity
A reading of snippets describes Columbia Decorating Center at 511 N Main Columbia HI with contact, a spinet piano sale via The Music Shop in Overland Missouri, and a business opportunity listing for agents to service vending machines with cash capital required and Minneapolis address for interviews.
MENTIONED IN THIS ARTICLE
Columbia Decorating Center
N. Main
Columbia
Town and Country Mall
Overland
Missouri
Eagle Industries
Minnetonka Blvd
Minneapolis
Minn
Fish Lake Drainage District No 8 hearing notice
The commissioners of Fish Lake Drainage and Levee District No 8 in Monroe County Illinois have filed their annual report. A hearing on the report will be held December 12 1966 at 10:00 a.m. in the Monroe County Circuit Court Room Waterloo Illinois. All interested may attend and be heard.
MENTIONED IN THIS ARTICLE
State OF Illinois
Circuit Court OF the
Twentieth Judicial Circuit
Monroe County
Fish Lake
Illinois
Circuit Court
Circuit
Court House
Waterloo
In Memoriam Gene Luhr and Dinny Heiligenstein
In loving memory of Eugene Gene Luhr and c Dinny Heiligenstein who left this life together in a plane crash eight years ago on December 4 1958. The poem mourns their warmth generosity and the shock of their loss. It expresses lasting love and remembrance from those who cherished them.
MENTIONED IN THIS ARTICLE
Eugene
Gene” Luhr
C. R. “Dinny
Heiligenstein
Gene
Dinny
Also Mentioned on This Page
Opinion Research Corporation
Abitibi Paper Company, Ltd
Anglo- Canadian Pulp & Paper Mills, Ltd
British Columbia Forest Products, Ltd
Domtar Newsprint, Ltd
the Great Lakes Paper Company, Ltd
James Maclaren Company,Ltd
MacMillan Bloedel Limited
Question and Answer Series
Sebastian J. Valle
Social Security Administration
Monroe County Clarion
Columbia, Ill
Schiemer Insurance Agency, Inc
General Insurance
South Main St
Schiemer Insurance
N. Main St
Frankfort
Kentucky
Albert Meyer
Southern Illinois University
Illinois Seed Dealers Association
Anna Maria Alberghetti
Clarion Printing Co
N. Rapp
Columbia, DL
Office of
Norman W. Beck
Monroe County Superintendent OF Schools
Edgar O. Zimmer
Main Street
F. L. Smith
S. Main Street
Floyd E. Crowder
Ilinois
H. A. Matthews
Optometrist
West Legion
Klein’s
Yao
Youth Fom
Chrysler Motors Corp
Phyllis Turmire
St. Petersburg
Fla
David Blair
Little Dave
Memoriam
Ber
Abouts
Columbia Star
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