Working Women Drive Shoppers Changes in Supermarkets
Clare's Column notes that working women now constitute 38.1 percent of the workforce and are the dominant supermarket customers. A Bureau of Advertising survey of 1,000 women finds working women shop mainly on Saturdays, value price and store services, and do most food buying. They rely on newspapers for ads, seek convenience, and prefer ready meals, frozen items, and smaller cooking efforts. The piece suggests stores with strong organization and ample stock will thrive as employment rises.
MENTIONED IN THIS ARTICLE
Bureau of Advertising
Michigan Farm Bureau Holds 53rd Annual Meeting
The 53rd annual Michigan Farm Bureau meeting runs November 8 to 10 at Grand Rapids Civic Auditorium with Farm Bureau Services and Farmers Petroleum Cooperative holding separate sessions November 9. Key events include President Elton R. Smith address, a luncheon, Women and commodity programs, labor and natural resources sessions, statewide awards, and the Young Farmer program with policy discussions set for Thursday and Friday.
MENTIONED IN THIS ARTICLE
Michigan Farm Bureau
Grand Rapids Civic Auditorium
Farm Bureau Services and
Farmers Petroleum Cooperative
Farm Bureau
Elton R. Smith
Also Mentioned on This Page
Clare’s
Farm Bureau Meeting
LIT
Marion
Glenn Casey
Michigan
Mabc Service
Dick Mackenroth
Traverse City
Bill Friesen
Perrinton
Tom Burdine
Falmouth
Joe Peterson
Cadillac
P.O. Box
East Lansing
Aire
Michigan Animal
Cooperative
Farm Action
Noriarty
Ike Vander Vlucht
Lake City
Call
Everett Realty, Inc
Neal K. Schaaf
Mcbain
Cadillac Area
VNA
Mys. Prop. Tustin Call
Goodyear Tires
Morton Buildings
Errol Emery
Don Hower
Relsh American School of Auctioneering
Mich
LeRoy
Mt, Pleasant
International Harvester
New Halland
Homesite
Mission Rd
Fox
Case, Oliver, Arts-Way
Hesston
Farrand
Pleasant
Cadillac Buildings Inc
Cadillac Buildings
Harvey Fredericks
Bare
Diamond Lake
Tustin
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