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Newspaper
Choteau Acantha
Location
Choteau, Montana, United States of America
Date
Aug 29, 1917
Page
5
A fashion feature praises the season’s Wooltex straight line coats and suits for young women. It highlights the Wooltex label as a mark of superior tailoring and fabrics, noting new models and fall and winter appeal in colors like Youkon Plush and French Barilla.
With the school bell, demand for schoolwear dresses rises and this year offers more distinctive, girlish styles. The display features draped crowns for fall millinery in high or low shapes, covered with panne velvet in grey earth tones and trimmed with Russian Egyptian and Chinese motifs, ribbons, and wings.
A splendid group of new fall blouses for autumn suit wear offers charming shades to match or contrast suit colors. Practical options include Gorgettes and Voiles in white and flesh, while dressy choices feature nets chiffons and laces in tight dark colors. A convertible cellar a smart frill or embroidered fronts with back fastenings may make these arrivals irresistible to a tasteful woman.
Fashion notes favor simple autumn tailoring with knee to above knee coats and straight or blouse lines. Novel collars pockets and belt detailing enhance appeal. Fabrics include serges poplins gabardines mixtures broadcloths wool velours and novelty velvets in dark olive tones.
The article highlights fall coat fashion with simple lines that emphasize fabric quality. Large collars and cuffs in varied shapes add individual charm, while pockets belts fur and silk stitchings provide trim. Early models arrive for viewing and are promised to please.
A fall preview showcases new coats and dresses for girls headed to college. The garments emphasize youthful lines, simple tailoring, and rich fabrics with colors designed to stay in style for months. The show aims to please and prove practical for students leaving home.
A fashion note celebrates the serge dress rising in popularity with American women after a season of strong appeal. New designs emphasize youthful simplicity with shades like tan burgundy brown and navy blue gaining vogue. Silk and serge combinations promise stylish wear under coats later this season.
The new season calls for petticoats and attractively colored garments are showcased. Items are made without bulk to fit the straight line silhouettes and are offered at attractive prices.
Our fall stock of ladies home and fancy dress shoes is here with Boston Favorite Vienna Heel Cloth Top Mahogany Veal Auto Heel and French Heel options. We invite you to inspect the latest styles and vamps before buying.
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