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Newspaper
Childress Index
Location
Childress, Texas, United States of America
Date
Aug 11, 1955
Page
7
The piece argues retailers like the Wisp should align with manufacturers in newspaper advertising. It notes newspapers are the action medium where buyers decide, with local ads totaling over 2.0 billion dollars yearly, far surpassing radio and television. It cites 1955 first half advertising volumes as historically high.
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