Government funds 75000 to boost Northern BC tourism
The Alberta funded grant to Northern BC Tourism Association totals 75000 to market tourism products and services. It aims to promote the Alaska Highway region and attract visitors. The funding comes from Competition, Science and Enterprise Minister Rick Thorpe as part of a broader Heartlands strategy to double tourism by 2010. The program requires private sector matching and targets job growth across Northern British Columbia with over 114000 people employed in tourism and 266000 in related sectors.