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Newspaper
Chariton Patriot
Location
Chariton, Iowa, United States of America
Date
Dec 19, 1907
Page
5
The piece argues that general manufacturer publicity often fails for local merchants. It presents a case of a small town general store using targeted, specific ads with price cuts and new stock to draw customers. Advertising of the right type drives home sales, beats mail orders, and supports home dollars.
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