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Newspaper
Chariton Patriot
Location
Chariton, Iowa, United States of America
Date
Dec 19, 1907
Page
4
A treatise argues general advertising benefits manufacturers but urges tailored local ads for merchants. It recounts a town store that used aggressive, concrete promotions—sugar deals, calico discounts, new dress goods—along with broad newspaper and handbill campaigns, winning 75 percent of cash sales and driving out mail orders.
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