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View Sample Pages : Cedar Rapids Gazette, September 16, 1974

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Cedar Rapids Gazette (Newspaper) - September 16, 1974, Cedar Rapids, Iowa The Cedar Rapids Gazette: Mon., Sept. 16, 1974 New Car Styling Still Sells, but Price Tag Stings BY Edward S. Lechtzln Ufl Auto Writer DETROIT (UPI) General Motors gets an "A" for the most exciting small car for 75, but Ford deserves an "A-plus" (or hitting the marketplace dead center with its luxury compacts. In both cases, Detroit proves once again that styling still sells. The only problem, this First of five articles year, may be that styling is too expensive for some pocket- books. GM's Chevrolet Monza 2 Plus 2 is the sharpest little car out of Detroit this year. With iis European flair, it's going to give the Mustang II a run for the real money in the small sporty car market that ford had all to itself in 1974. But, with its base price of a hefty tag on a car the size of the Chevrolet Vega the Monza 2 Plus 2 may be out of the market for some Americans. Sticker With popular options such as a larger 262-cubic inch engine, power brakes, power steering, automatic transmission, air conditioning, tinted windows and an AM radio, the car has 11 sticker price of Its nearly identical cousins at Buick and Oldsmobile the Skylmwk and Starfire have price tags about higher. But the cars give the two GM divisions the small models they need to keep some of the cus- tomers they've been losing during the sales slump. The price tag for the Ford Granada and Mercury Monarch, twins under the skin, is about the same as the Monza although they are completely different cars aimed at different markets. Ford, the No. 2 automaker, was able to hold base prices for these two to around surprising many industry observers who had predicted a figure of about But even with the relatively low price tag for the base models, popular options like automatic transmissions, en- gines bigger than the economical but small 200 cubic inch six, fancier than regular interiors, power brakes and power steering, brings the Granada and Monarch to above The difference is that Ford is aiming at a new market Americans moving down from large, standard-size models who still want a car they don't have to squeeze into and equipped with all the big-car options. Lighter, Shorter The Granada-Monarch models seat five comfortably but are about one-half ton lighter and two feet shorter than most standard-size au- tomobiles. Ford President Lee lacocca likes to put them in a class of their own, saying "they're cither the smallest big cars we've ever built or the biggest small cars." Either way, the Granada- Monarch are smack dab in the middle of what is becoming the biggest segment of the new car market. In the first half of the year, when industry sales were dropping 24 percent from 1973 to the lowest point in 11 years, the compact and intermediate cars grabbed nearly 42 percent of the market. Granada- Monarch fits right in there and Ford has been working for nearly a year to let prospective customers know about it. The two cars originally were intended as replacements for the popular, and mostly unchanged, Maverick and Comet compacts. Hut, when the market started turning down, Ford decided to keep Maverick-Comet and go with Granada-Monarch in a separate class. Mustang Hit Fortune favored Ford when its new, and smaller, Mustang II hit the market just before the Arab oil embargo. It took GM a year to catch up in that segment with its Monza-Star- fire-Skyhawk and now No. 1 has to come up with a new line of small intermediates to com- pete with Granada-Monarch. Monza originally was in- tended as the showcase for GM's new rotary engine, a project that was delayed because of fuel economy and engineering problems with the engine. The only car now sold in the U.S. with the rotary is the Japanese-built Mazda. GM decided to go with the car with the standard Vega engine after Mustang II started grabbing off customers in a fuel-hungry car market. It also gave the car to Oldsmobile and Buick because they were get- ting hit hardest by the big car sales drop. Monza the name was used on the top-of-the-line Corvair series of the '80s will be compared mostly its similar-sized Vega and styling cousin Camaro. Hut the biggest comparison will be with the Mustang II. Boxlcr Appearance The Monza is (he more of the two cars with Mustang II having the boxier appearance. It's only inches longer than the sub- compact Vega, four inches longer than Mustang II but 10 inches shorter than Camarn from which it borrows much of its styling. Its big advantage over Mus- tang II is that it's new. Even in a depressed car market. Americans have shown they're still intrigued by something (hat looks new. Mustang II proved that last year and Mon- za-Starfire-Skyhawk and Granada-Monarch probably will emphasize the point. While those "all-new" models grab the most attention in showrooms, there have been other changes. Chrysler Corp. offers two versions of the personal luxury car for '75 the Chrysler Cor- doba and Dodge Charger SE in a market long dominated by autos of GM's Monte Carlo type. Ford has been trying lo crack Ihe same market with Its Ford Elite and Mercury Cougar, but GM still has a lock on it. Classic Chrysler borrows from Monte Car'o styling for its Cordoba-Charger SK but has captured some of the feel of the classic Chrysler road cars of the early '30s. But the models have a decidedly contemporary long hood, short rear deck and massive bright grille that is 'typical of today's styling. The intermediate speciality segment is one of the fastest growing in the industry. It ac- counted for just 2.4 percent of all sales in 1970, climbed to 7.6 percent by 1973 and is expected to reach almost 10 percent before the end ol 1974. Two mid-year introductions are scheduled in early 11175 a new subcompact sporty car from American Motors the Pacer and a new luxury small car from Cadillac, designed to compete in that market dominat- ed by Mercedes-Benz. Next: Detroit's big worry high prices BIG GEORGE! Virgil Partch "it's t'oinK to he one of those Uncover New Chapter in South American History CHAMPAIGN, III. (UPI) Recent archeological diggings in Ecuador have revealed a completely new chapter in the prehistory of that country and all of South America, accord- ing to a University of Illinois archeologist. Professor Donald Lathrap, who has just returned from Ecuador, said he found that prehistoric Indians who had been believed to be simple fishermen and shellfish collec- tors were in fact settled farmers, making pottery and living in communities of more than inhabitants. Lathrap tour years ago was credited with reversing the thinking about the spread of prehistoric civilization along the Amazon river, showing that culture moved from the lowlands instead of from the mountains as previously thought. His newest studies involve the Valdivia Indians, who lived in the Ecuador lowlands years ago. The significance of these Indians on cultural development in the Western Hemisphere has gone unrecog- nized, Lalhrap said. "The Valdavia had a well developed civilization which has been overlooked because they did not build with Lathrap said. Lathrap and others from the university explored a silc near Guayaquil, Ecuador's largesl city. In nine days of digging. Lathrap said, "The group revealed a completely new chapter in the prehistory of Ecuador and South America." Besides unearthing pottery of excellent quality, Lathrap said, the diggers found evidence of a house lhat had probably sheltered several families. Its construction dale was estimated at 23 B.C. He said the community probably had been in existence for about years before the house was built. GAZETTE TELEPHONE NUMBERS Spotli, Bookkeeping, Generol Infor molion and Offices Not Listed Below tall...............'.......398-821 itculotion-SubiLription Dept.....398-8333 Mon. thru Sot. 8 a.m. lo 7 p.m. Sundays Until 12 Noon Holidays 11 a.m. lo 7 p.m. onlAds ..................398-823. Mon. thru Fii. 8 n.m. lo 5p.m. Saturday until 12 Noon isploy Advertising ................398-8222 8 am. lo 5p.m. Office Golf Possible Common By Bob Considine NEW YORK I don't care how much Nelson Rockefeller is worth. My worry is, "Can lie If he can't, what can he talk about when he meets with President Ford? Ford's a big pancake and waffle man ask for his walnut waffles the next time you have breakfast at the While House. He's also handy with a weighl-watching dish, stewed ferns and yogurt. Does his own dishes, too. But thal's not part of his new economic bell-tightening crusade. He just likes dish- washing. (He could gel a million dollars for a 1-minute ommcrcial on (he joys of sloshing around in his favorite jrand of suds.) They can play golf together, lowever. Both are pretty good weekend hackers. Neither has ever really maimed an in- nocent bystander. It would be interesting to sec them in ac- ion in the same foursome at burning Tree. Vice-president Nixon look up golf quile seriously at one point in the lope of gelling closer to 'resident Eisenhower. Took essons and read a lot of golf looks. But Ike never invited lim to play. Dick wasn't a Corporation head. Harding, C'oolidgc But, after all, did Warren larding, a hopeless golf ad- id, ever ask Vice-president Coolidgc to play with him at he private course which Washington Post owner Ed McLean built for him on the McLean estate? Did anybody vcr check out the report that appeared on a golf ourse only once? II is said that ic reason he gave it up was hal he lost his ball. Ike was an even more deter- ined He had a ecipe for a form of beef stew that took two or three days to cook over a low fire. When it was ready it looked like something you'd walk around if you found it on a country road. But it was delicious, and Ike and his friends could stow it away by the hour. He also had a wonderful way with steaks, given the clear advantage of having access to wonderful steaks. He told me once that there were only eight such prime portions of a steer. They were carefully aged for him, of course, then he took over. (He had a small kitchen built for himself in the family quarters of the White House.) He'd roll the cucumber-sized steaks in a mixture of thick ground pepper and ground sea-salt and toss them on a hot bed of charcoal. No grill, please. "Seals the pores in the he once explained. "None of that dripping you get when you use a grill. Stir the coals around a bit so that they cover the meal. Let them cook 12 or 14 minutes, then dig them out." Golf Addict They dirin'l look like much when they came out, but when you cut through the blackened crust they were, well, the greatest. Ike also was a complete golf addict. Reluming from his trip to Korea as President-elect he stopped off at Kanehoc marine air base in Hawaii. The three reporters who accompanied him the late Mcrriman Smith of UP. Don Whitehcad of AP, and I, who represented the late lamented International News Service had writlen a lot of expensive words from the cruiser Helena about the big strategic meeting the Presidcnl-to-be was going to have with Ihe chairman of the joint chiefs of staff, Gen. Omar Bradley, as soon as he reached Oahu. The first thing Ike did was duck into his bungalow, change into his golf togs, and head for the first tee of whal was then a course. Bradley was there, bul nol called up to play. Ike's companions were Jim Hagerty, the able press secre- tary he had been willed by Tom Dewey. and a marine colonel who was Ihe base champion. "What do you shoot, 1 asked the leather- neck. "One shot worse than the he said. (He was promoted to brigadier general not longafler that.) Brushes Past When Ike finished his round he brushed right past Bradley. He was angry. "Darned he mut- tered. "It really let me down." He ordered his caddy to carry his bag back to the practice Bob Considine lee, and for the next half hour or so he hit shots with that treacherous club. .John Kennedy loved golf but couldn't play after his back gave out on him. One spring day in the Oval Office, he asked a couple of visiting reporters to step outside in the Rose Garden that had once been his predecessor's putting green. Just short of the Frcncli door ,IFK passed and directed our attention to a section of the flooring. It was pocked with countless spike dimples. "He really had it .lack said. So it might be golf that is the binding thread for Jerry and Rocky They could have worse endeavors in common, like backgammon, sa> WIN BRIDGE just never bid four-card simile siills. However, ,'ier moaning and groaning didn't keen her from taking bnih finesses and chi'.lklng ui> 'Wilnsl me and my unfortunate nurlner." By Oswald Janirs Jncoby Jim: "How about some ar- ticles on the Little Old I-adles." Oswald: "I can tell you one thing about them. They have become a lot younger of late. In fact I would be Inclined to refer to them as the Little Old YOUNG Ladles." Jim: "They all used lo be underbidden. Today they are unpredictable. Point count is probably responsible." Oswald: "They sure got lo me in a recent duplicate game. 1 sat East. North's six notrump bid followed Ihe remark, 'I really shouldn't bid this against Mr. Jacoby.' NUHTH HHHi VQ.J3 A Q .1 WKST KAST 7 4 K I! 5 V 1085 V n7ti2 K 7 2 6 5 -I (I 8 7 S 4 v A SOUTH A .1 2 V A K I 10 li 2 North-South vulnerable West North East South I N.T. Pass fi N.T. Pass Pass I'iiss Opening Jim: "1 see that with both spade king and your partner's diamond king in limbo, the slam made easily." Oswald: "It made all right, but I wouldn't say easily. South moaned and groaned for several minutes while apologizing profusely to her partner for having opened a 14-point notrump because she You, .South, hold: K 84 3 TA2 MJ-I 4K What do you do now? Hid llin'C hearts. Your partner is showing signs of life am! you cue bill this ace as a possible uraiid slam start. TODAY'S QUESTION Your pnrtiier foniimios to Ilinr notrump. What do you do now'' Answer Tomorrow Poisonous Snake Bites Girl at 'Six Flags' Park ALLENTON, Mo. (UPI) A 15-year-old St. Louis girl was bitten by a poisonous snake at the Six Flags over Mid- America amusement park. A spokesman for the park said rains diluted a solution used to keep snakes froin entering the sprawling park. The spokesman, confirming the Aug. 28 incident, said it was the first incident in 14 years of the Six Flags parks around the country. The Allen- ton park has been in operation only a few years. The girl, Debby Binder, was treated at the park after being bitten on the ankle by a cop- perhead. She then was trans- ferred to Barnes hospital in St. Louis. She was released from iiospital and was reported in good condition. The incident occurred near a piraa parlor in the Old Chicago section of the park. A spokesman for Six Flags said a solution used to keep snakes from entering the park apparently was diluted by the rain the day the girl was bitten. Per month subject (o office approval All Rent Will Apply If You Decide To Buyl 9 DR. CRAVEN DENTIST PRACTICE LIMITED TO DENTURE WORK 113 Av.. SE, Cedar Raptdi, la. _ ____Sioux City drapery will ultimately fall apart it not cleaned properly Phone Colt Drapery Cleaners for a free estimate no obligation. PHONE 364-8039 ORDER A PERSON-TO-PERSON DAVS DOOMS Total Value of Advertised Items Not To Extocd Non-CommerrJcl Only Horns "For Emh UN ond Priced (Not Cornel Al No RoUdsj taeptobfc In s Sole Time' Onssificolionj t Additional line Only 00 For <1 Day DIAL 398-8234 We are pleased to announce that... AL WEAVER has become a sales associate with our firm. Al and his wile Sandi live at 3016 Strolford lane SW. Al is a lifelong resident of Cedar Rapids and attended Georgo Washington High School. Al also graduated from the University of Iowa where he majored in. business. We at Gohmann's feel that Al's backgrojr.d und training will enable him to do an outstanding job in helping you with your real estate needs. Feel free to call Al at 362-6196 or 362-3165. Fall into Fail Savings On Our Complete Stock But don't wait too long for yours! Shop Monday and Thursday nights 'HI 9 and ali day Saturday Phono 363-0283 of tho Second Avenue Bridge ;