Cedar Rapids Gazette (Newspaper) - September 10, 1974, Cedar Rapids, Iowa
They then shop Eagle
The Cedar Rapids Gazette: Ties., Sept. ll, IS74
“• \ 'vv ,
We ask them to pick any other store
And buy comparable itemsMrs. Ed McMahon valu-tested Eagle.
Documented savings at Eagle!
She used her shopping list.
She chose the other supermarket.
We compared final tape totals.
That’s right! Mrs. McMahon shopped for items from her own shopping list. Items she chose herself. She purchased these items at Eagle where the total was $44.72.
She then took her list to another supermarket of her own choosing, and purchased items comparable to those she bought at Eagle. The other total was $48.29
Mrs. McMahon proved an Eagle savings of $3.57! Right here in Cedar Rapids!
You may see supermarkets advertise the results of comparison shopping tests. But before you put a lot of faith in the results, ask yourself a couple of questions about the way they conduct those shopping comparisons.Mrs. Ed McMahon documents savings of Z7%!
The Eagle total for items of her choice was $44.72. The total for comparable items at another supermarket of her own choosing was $48.29. Mrs. McMahon found that the other supermarket was 7.7% higher than Eagle.
COPYRIGHT 1 1974 By Eagle Stores All Rights Reserved
Whose shopping list do they use? The comparison, for obvious reasons, shouldst be made from a list of items prepared by the store.
How are the stores for the comparison chosen? The shopper making the comparison test should choose which store she wishes to compare.
How are the tests authenticated? Are they notarized? Legally documented?
The shoppers we select have no prior knowledge that they will be making a comparison test.
They use their shopping lists. Comparing prices on the items they would normally purchase on a shopping trip.
Eagle lets the shoppers choose any other supermarket they wish for the comparison. And they shop for items comparable to those they bought at Eagle
While we go out of our way to make our comparison tests as fair and honest as possible. the plain truth of the matter is that someone else s comparison only gives you someone else s results.
That’s why Eagle challenges you to make a comparison test of your own. Compare prices for the items your family uses on a regular basis.
Use your own shopping list. We don't sit at your table, so we re not about to tell you what to buy. Make out a list of the items you normally purchase on your weekly shopping trip to the supermarket.
Note the prices for everything on that list at Eagle, and any other supermarket you choose.
Add up the totals and compare. Remember. the entire amount you pay for all you take home is what’s important. So compare totals on all your weekly needs.
The Eagle Way... the way to go
Monday thru Friday 9AM lo 9 P M Saturday 9AM to I P M Sunday 9AM to 6 P M IN STORES NORMALLY OPEN SUNDAYS
* 2821 1st Ave. Si
* Lindale Plaza
* Vernon Village
. 2939 16th Ave. SW
The results are notarized