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Boutique fitness fuels growth in a stagnant gym market
Boutique fitness studios emerge as the only growth segment in a sluggish gym industry. Young consumers prefer on demand classes with limited spots, fees for cancellations, and celebrity instructors driving demand. Big chains imitate studio models to keep valuable training dollars, says industry groups.
MENTIONED IN THIS ARTICLE
Association of Fitness Studies
Netpulse
Stephens
Greg Skloot
San Francisco
Skloot
Kwan
Yongpiansuksa
Barbell Brigade
Zuniga
Cycle House
Peter Marcos
Gold’s
Gold’s Studio
Association of Fitness Studios
Big Box