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Kodak vs Fuji Faces for 1984 Olympic Film Sponsorship
The 1984 Los Angeles Olympics sparks a high stakes war between Kodak and Fuji over official film supplier status. Fuji won the film title and sponsors the US team while Kodak expands on site processing and new film lines. Both push rebates pins and promotions as the race to the finish line unfolds.
MENTIONED IN THIS ARTICLE
Sandy Colton
Los Angeles
Fuji
Japan
Kodak
United States
America
Kodak USA
Sam the Eagle
U.S
Walter Iooss Jr
Sarajevo
Yugoslavia